Enhancing Retail Operations through Video Analytics

Methodology:

A four-month in-depth research phase included stakeholder workshops, user interviews, customer journey mapping and concept testing to understand how the retailer could utilise video analytics to their advantage without breaching AI ethical issues.

Solution:

Explored various use cases to apply video analytics to retail settings to help streamline operations and increase profitability, with recommendations kicking-off multiple POC projects.

• Product promotions and placements

• Store design and merchandising

• Theft prevention and inventory management

• Help store car park operators eliminate revenue leakage and improve customer experience.

• Resource utilisation and OH&S compliance.